Teenagers and young adults (16-25) who are generally in the D-E category on the JICNAR scale. The audience will be aimed at women a bit more then men, maybe as a 60:40 split because generally not to many films are created for women as the intended audience that aren't romantic comedies or 'chick flicks'. But of any sexuality and ethnicity, so it's still bit a big demographic that will appeal to most people.
People from this group are generally students or in fairly low paying jobs, but some may be higher on the JICNAR scale and have more well paying jobs. That age group are probably the most likely to go to cinemas, watch movies and be up to date with popular culture and new releases. But they are also more to pirate the film or just watch it online, because the majority of young people don't play to see movies anymore. This could be because they typically use the internet a lot, and are often social media sites like Twitter, Tumblr, Facebook, Instagram or Snapchat, or go on Youtube which a lot of films and film trailers are uploaded. They might also go on websites where films are often talked about in detail or for comedic effect like Cracked.com, Reddit or Buzzfeed.
The secondary audience will be people aged between 30-50 who are slightly older than the primary audience but still have a real interest in films, but may be less aware about some aspects of popular culture. They are more likely to be higher up on the JICNAR scale because the generally have higher paying jobs.
To see what genre of film people are interested in from this group, I sent out a questionnaire:
Which shows that Horror, Social Realism and Action/Adventure are the most popular, and Western, Fantasy and Romance are the least.
I also asked them the kinds of things they would expect to see in a trailer to see what I should consider when making it:
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