Evaluation - Question Three - What have you learned from your audience feedback?

I sent out a survey using SurveyMonkey, to ask a group of people from my target audience a few questions about my products.

Here is the questionnaire:

Here are the responses I got:

I got a video recording of someone from my target audience, asking them similar questions that I asked in the survey:

I also got some voice recordings:



Overall I think the feedback I've received is very useful because it has given me things that I can work on to improve my products, for example they suggest a few changes to the editing of the trailer, to make it less story-like and a bit more fast paced and possibly change the layout of the posters somehow. 

I have used feedback from a certain audience throughout my research and planning to help me decide what would make the most effective products. I took feedback into account when choosing which narrative and film idea to go with, then masthead ideas, magazine names and film logos. I think this has helped a lot because I want my products to appeal to my audience and getting their opinions on it as I'm working on them has helped me create something the audience might be interested in. 

But if I had the chance to do my products again now that I have some audience feedback I would probably add a better colour scheme to my print products so they looked a bit more interesting and unique, it might also help the text to stand out a bit more so it doesn't blend into the background. Then with the trailer I think I would have changed the editing so it is more fast paced and less chronological, so it is less like a short film and more like a trailer that builds suspension.